Case Study: Southern Cross Smiles

Southern Cross Smiles in Melbourne’s Docklands pride themselves on providing superior dental care, using the latest technology, all under the values of integrity and care. So, when it came to building a new fit-out for their busy central practice, they chose Optima for the job, as they know we share the same values.

Practice owner, Dr Ruchika Sharma, had employed Optima’s services previously for another clinic in South Morang. Having experienced the quality and professionalism of the service before, her decision was easy this time around.

“Optima is a one-stop-shop for us. We give them our vision and they implement it from start to finish with no headaches,” she said.

Dr Sharma chose the flagship Ancar Series 5 chair to be her main chair at this clinic, which gives Southern Cross Smiles a technologically advanced feel, to match the rest of the design.

With this project, the site also came with some challenges, including an irregular layout shape with structural columns to negotiate, as well as planning hurdles with the landlord, but after some solid creative thinking, the team triumphed and Dr Sharma was relieved to have us on her side: “Optima looked after us well and solved everything for us.”


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