Complacency often follows a period of success, as comfort and confidence create within you a feeling of contented satisfaction versus the drive to continue striving forward. Complacency pre-Covid19 is something that many practices could relate to.

A large part of defeating complacency is understanding and recognising it for what it is – a very real part of our human condition. We can accept it for what it is and celebrate our successes fully while digging deeper into the elements that created success and capitalising on those components.

Utilising these successful elements by setting new goals is the way out of complacency. Being the fastest to act on this, shows value to your patients and is the difference between standing still and growing towards further achievement.