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SMILE Newsletter

Making 2017 your best yet

By February 28, 2017 No Comments

How can you make 2017 the most financially successful year your practice has seen?

Step #1: Focus on Patient Satisfaction.

This may seem obvious, but how you and your patient evaluate a dental practice are frequently 180 degrees different.

Whereas you might choose a dental practice based on your clinical skills, your customers lack the knowledge to perform this critical evaluation, and instead judge you on 2 critical components:

1.  Your practice environment, and

2. your staff.

In fact, when polled more than 16,000 patients listed “a fresh, pleasant looking practice” as one of their top concerns, when choosing a practice. That is why practices often see a measurable uptick in business for years after a refreshing refurbishment.

How does your practice measure up? Answer these…

How is your desire to have a positive upbeat mood in your practice played out in your current décor? Would your patients feel relaxed and excited to see you, or would they increase their level of anxiety because walking into your practice causes tension?

Whether you only need a few small changes to your internal décor, or a full refresh of inner space and design, one thing remains true: this dividend repaying strategy is always worth it, if it helps your clients break down their resistance to treatment, and refer their friends.

Step #2: Focus on Staff Development.

How do the benefits you’ll gain from furthering staff development ripple out from tasteful upgrades in your office? The answer may surprise you.

You see, impeccable, branded, thoughtful design can eliminate the stress caused by tight quarters and disorganised spaces. In fact, when asked many staff members say that while they don’t consciously think about it, working from a newly updated environment makes it far easier to focus on the most important and satisfying tasks. (And we all know that happy staff means happy, relaxed patients).

Here’s something even better.

Staff members who work within good design spaces feel it is your unspoken way of communicating how you value their time, expertise and dedication (believing that you intentionally remove obstacles to ease their work load). While subconscious, there is a direct correlation between this belief, and staff members who are willing to work harder to positively impact your bottom line.

Not to mention the fact that staff members who work in good design stay on longer, reducing your costs to recruit, train and “work in” new employees.

The result: your staff becomes more valuable over time, requiring less management from you to effectively boost your practice profits (and shave away unnecessary costs).

All this and more, by simply upgrading your design.

Step #3: Focus on Increasing Overall Efficiency.

As you may already know, intelligent practice design does more than simply reduce your staffs stress level. In fact, smart redesign and fitout is proven to increase efficiency by reducing busy work and effort. 

More efficient staff mean you can improve profitability, see more patients, in less time than ever before, all while reducing your highest cost variable: LABOUR. 

In fact, Dr David J. Ahearn, dental consultant who has worked with NASA and M.I.T. in the US reminds us that practices, “can experience an immediate 30% increase in productivity once the improvement in workflow is complete”.

Even higher productivity and profits can be achieved as staff become more accustomed to the efficient new layout. And while the return on investment is high, there is another benefit most dentists never stop to consider: Medical benefits.

By integrating smart planning into your design, you can eliminate needless steps, reduce risk of collision with sharps, and decrease repetitive motions (that cause wear and tear on your body). A return on investment that pays out for a lifetime.

Step #4: Focus on Better Traffic Flow.

Imagine for a moment that your patient is a train, with many stops to make. Would you rather they make those stops efficiently, helping your staff to increase your profitability by reducing wasted time? Or would you prefer that your staff spend time continually answering the question, “Now WHERE am I going?”

By implementing solid new design strategies, you can help your patients orient to the space, providing hidden visual cues they need to navigate the different phases of their appointment with minimal stress and effort (to patients, and all involved).

This results in better patient care, in an efficient space, as delivered by your smoothly working team of coordinated staff.